Successfully Marketing Your Home

Home Center Sotheby’s International Realty is committed to providing you with the most effective and comprehensive marketing strategy to assure that your Home is showcased to the greatest number of qualified buyers.

Old World Elegance

Your marketing plan is a detailed, customized and collaborative effort between our Marketing Manager, the President of the company, the Manager of the local office and your listing agent. The plan evolves and adapts as circumstances in the marketplace dictate.

Since current statistics indicate that over 88% of home buyers begin their search on the Internet, we allocate the majority of our resources there. We have also found, over the course of more than two and a half decades of selling homes, that targeted direct mail is a highly effective compliment to the Internet.

 The Sotheby’s “white glove” services include:

•  An assessment of fair market value. Setting the Right Price is the crucial first step in marketing your home.
• Suggestions for improvements, repairs and renovations needed to best present your home.
• The implementation of our trademarked Transitions® program, when appropriate.
•  Marketing your home through the statewide Multiple Listing Service (MLS) reaching over 20,000 realtors.
•  The marketing of your home through Realtor.com which is the most frequently visited real estate site in the world. Additionally, we use enhanced listings to make your house stand out from the crowd.
•  The utilization of the full power of Internet marketing by placing your property on over 40 popular websites.
•  The placement of the globally recognized Home Center Sotheby’s International Realty marketing sign on your property.